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Trade Marketing Manager – Spirits Division

Job Description :
 

  • Responsible to identify new business opportunity in dedicated channels & develop trade marketing strategies to maximize the business
  • Take initiative to plan & implement trade marketing programs with brand marketing team
  • Work closely with sales team in development of sales strategies and trade marketing plans to achieve the assigned KPI
  • Work closely with brand marketing team to achieve brand objectives in line with the annual marketing plan
  • Plan & monitor the trade marketing budgets in dedicated channels
  • Proactively organize events which include trade dinner , tasting events, merchandizing  projects & consumer promotions etc.
  • Regular update of competitor activities in the dedicated channels

 

Job Requirements:
 

  • Degree in Marketing, Business Management, or related discipline
  • Min. 6 years of above work experience preferably in Wine or Spirits industry
  • Have a strong marketing sense, analytical skills, proven ability to take initiative and willing to work under pressure and work overtime
  • Excellent communication and interpersonal skills
  • Good command of both spoken and written English & Chinese

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