Trade Marketing Manager – Spirits Division
Job Description :
- Responsible to identify new business opportunity in dedicated channels & develop trade marketing strategies to maximize the business
- Take initiative to plan & implement trade marketing programs with brand marketing team
- Work closely with sales team in development of sales strategies and trade marketing plans to achieve the assigned KPI
- Work closely with brand marketing team to achieve brand objectives in line with the annual marketing plan
- Plan & monitor the trade marketing budgets in dedicated channels
- Proactively organize events which include trade dinner , tasting events, merchandizing projects & consumer promotions etc.
- Regular update of competitor activities in the dedicated channels
Job Requirements:
- Degree in Marketing, Business Management, or related discipline
- Min. 6 years of above work experience preferably in Wine or Spirits industry
- Have a strong marketing sense, analytical skills, proven ability to take initiative and willing to work under pressure and work overtime
- Excellent communication and interpersonal skills
- Good command of both spoken and written English & Chinese