YEBISU, named after Ebisu, who is the god of luck, wealth, and prosperity, was born in 1890 in Tokyo. YEBISU is the pioneer of 100% malt beer in Japan and brewed only in Japan. The carefully selected ingredients and 1.5 Times longer brewing process result in an exquisite rich flavour, smooth and clean taste, clear and vibrant golden colour and creamier foam. Ebisu Railway Station and Ebisu Town are both named after YEBISU Premium Beer.