Privacy
Policy
Telford International Company Limited, (short form as
"we", the "Company" or "TELFORD" ) respect the
privacy rights of visitors to the Company’s website and mobile apps and of
individuals who participate in, access or sign up to any of the Company's
services, activities or online content (collectively referred to as
"Services"). We endeavor to ensure that all
our collection, transmission, storage and usage of personal data shall be
carried out in compliance with the Personal Data (Privacy) Ordinance, Cap 486
of the laws of the Hong Kong Special Administrative Region ("PDPO").
The term "Personal Data" shall have the
meaning ascribed to it by PDPO.
PURPOSE OF
COLLECTION AND USE OF PERSONAL DATA
You need not supply any personal data in order to
access the Company’s website. When you participate in, access or sign up to any
of the Services, personal data is collected from you to enable us to provide
you with the Services. You may decline to provide us with the requested
personal data, but in such case, we may not be able to provide the Services to
you. By submitting your personal data, you consent to the use of that data as
set out in this Privacy Policy.
The Company for may use personal data collected from
you:
- identifying you
and any accounts you hold with us
- enabling the
provision of the Services to you
- conducting
identity verification
- processing of
payment instructions or collection of amounts outstanding from you in
relation to the provision of the Services
- order processing,
billing and fulfilment
- direct marketing
of the Services
- direct marketing
of the products and services of the Company’s business partners
- designing
services for you
- conducting
research, statistical analysis and behavioral
analysis
- conducting
program viewership survey and analysis
- customer
profiling and analyzing your purchasing
preferences
- enabling you to
participate in interactive features of our service, including identifying
your friends or individuals, and sharing and communicating with them your
shopping experience, when you choose to do so
- making
suggestions and recommendations to you and other users of our Services or
goods and services that may interest you or them
- customizing the
Company’s website and its content to your particular preferences
- provisioning of
customer services
- handling your
complaints and account enquiries
- fraud prevention
and detection
- auditing
- making such
disclosures as required by applicable laws, rules and regulations
- any other
purposes directly related to the purpose for which the personal data were
originally collected
TYPES OF
PERSONAL DATA COLLECTED
- 1. Your personal
information and contact information such as your name, gender, date of
birth, identity card number, telephone number, social media contact, email
address, residential address, mailing address, and billing address;
- 2. Your business
information such as company name and business title;
- 3. Your account
details, including first and last 4 digits of credit card account numbers,
or user accounts;
- 4. Your household
income range, and personal interest;
- 5. IP address,
real-time geographic location data, browser settings, browsing records,
and/or other Internet log information of your computer or mobile device
CONFIDENTIALITY,
DISCLOSURE AND SECURITY OF PERSONAL DATA
TELFORD does not trade your personal information and
contact information for gain without your written consent. All personal data
collected and held by the Company will be kept confidential, but where disclosure
is necessary for the Company to comply with any statutory obligations or
requirements, or for the Company to provide the Services to you or to carry out
the original purpose, or a directly related purpose, for which the personal
data were collected, those data may be provided to the following parties
(whether within or outside Hong Kong):
- Competent court
of law, law enforcement agencies, or other governmental or statutory
authorities, institutions or organizations;
- Company’s
associated companies, contractors, agents, sellers or suppliers of the
goods/services, or other service operators, who are involved in the sale
and marketing, administration or provision of the Services;
- Any other person
under a duty of confidentiality to the Company including a member of its
group of companies, IT consultants, data processors, auditors,
accountants, or lawyers, which has undertaken to keep such information
confidential; and
- Banks, financial
institutions, credit card issuing companies or debt collection agencies.
Any questions, comments, suggestions or information
other than personal data sent or posted to our website, or any part of the site
by you will be considered as voluntarily provided to the Company on a
non-confidential and non-proprietary basis. We reserve the right to use,
reproduce, disclose, transmit, publish and/or post elsewhere such information
freely, including passing it to any associated company for example, in
connection with the development and marketing of services and to meet user
needs.
All reasonable efforts are made to ensure that any
personal data held by the Company is stored in a secure and safe place.
All personal data which we collect is kept confidential to the best of our
ability. You will appreciate however, that we cannot guarantee the security of
transmission.
RETENTION
OF PERSONAL DATA
Unless there is a mandatory legal requirement for us
to keep your personal data for a specified period, we will only retain your
personal data for as long as is necessary to fulfill
the purpose for which the personal data were originally collected.
DIRECT
MARKETING
The Company intends to use the personal data collected
from you in direct marketing and the Company requires your consent for that
purpose. Your name, telephone number, email address, contact address, social
media contact, products and service portfolio information, transaction pattern
and behavior, browsing records, content viewing
habits, and personal interest held by the Company may be used by the Company in
direct marketing of the Services and the following classes of products or
services offered by the Company’s business partners or the registered merchants
of TELFORD, including mother and baby, beauty and health, electronics, fashion,
food and beverage, household, lifestyle, sports, telecommunications, media and
entertainment, which may be of interest to you.
We may contact you by mail, telephone, social media,
SMS, text/picture/video message, fax, email. If you prefer not to receive any
direct marketing communications from us, you can opt out at any time by
updating your preferences through your registered account or a unsubscribe link
provided. Upon receipt of your request, we shall cease to so use your personal
data without charge to you.
USAGE OF
COOKIES
A cookie is a small text file which is placed onto
your computer (or other electronic device) when you access the Company’s
website. We use cookies on our website to:
- recognize you
whenever you visit this website
- obtain information
about your preferences, viewing and browsing behavior,
online movements and use of the Internet
- keep track of the
items stored in your shopping basket and take you through the checkout
process
- carry out
research and statistical analysis to help improve our Services and to help
us better understand our visitor and customer requirements and interests
- target our
marketing and advertising campaigns and those of our business partners and
advertisers more effectively by providing interest-based advertisements
that are personalized to your interests
- make your online
experience more efficient and enjoyable
- enable tighter
security
The information we obtain from our use of cookies may
not contain your personal data. Although we may obtain information about your
computer or other electronic device such as IP address, browser settings,
browsing records, and/or other Internet log information, this may not be able
to identity you personally. To the extent that non-personal data is combined
with personal data, we treat the combined data as personal data for the
purposes of this Privacy Policy. In certain circumstances, we may collect
personal data about you, but only where you voluntarily provide it by
completing an online form, or where you purchase goods from our website or use
the Services.
If you want to disallow the use of cookies, you can do
so on your own web browser. If you disable cookies, you acknowledge that you
may not be able to use some of the functionality of our website.
LINKS
This Privacy Policy only applies to the Company’s
website. Our website may contain links to other sites and pages. By activating
a link, such as for example by clicking on the banner of an advertiser, you
leave our website and the Company does not exercise control over any personal
data or any other information you give to any other entity after you have left
our website. Access to and use of such other websites is at your own risk.
DATA
ACCESS AND CORRECTION
If you have any query in relation to the Company’s
privacy policy, you wish to access, or correct your personal data held by us,
you might contact us by writing to the following address:
Telford International Company Limited.
2/F., Tower A, Regent Centre,
63 Wo Yi Hop Road, Kwai Chung, N.T.
Tel: +852 27225066
Fax: +852 23116050
Email: corporate@telford.com.hk
The Company reserves the right to charge you a
reasonable fee for complying with a data access request as permitted by the
PDPO.